“Clichés often dominate the collaboration between start-ups and SMEs: SMEs are often perceived as narrow-minded and outdated and founders as disorganized and out of touch with reality.”
Successful cooperation between SMEs and start-ups can combine the best of both worlds - established structures and a broad network with an agile organization and great innovation potential. However, such collaborations always face cultural challenges.
In the latest issue of PT Magazine, our Managing Partner Christian Wewezow and Yannik Rediske, Managing Partner of Startify GmbH, have published an article on this topic in which they describe from their experience what both sides need to bring to the table in order to overcome these hurdles and generate true added value for all cooperation partners.
You can find the article online and in the current print edition of PT magazine
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