More and more larger SMEs and upscale family businesses are using coaching to better deal with crisis situations and to promote their leadership skills. As a certified Professional Coach of the DBVC, our Managing Partner Christian Wewezow is very familiar with the reasons for coaching in SMEs and, as a lecturer in the coaching training of the Center for Interdisciplinary Coaching, supports prospective coaches in positioning and aligning themselves correctly.
A few weeks ago, the SME expert spoke about the importance of the business plan for prospective coaches as part of the current coaching training course and approached the topic using individual coaching situations in SMEs.
Developing a sound business plan is a bit like searching for buried treasure. The first step is to set off on a long search, collecting clues to the treasure. The next step is to learn from mistakes, approach the goal more and more precisely and finally dig deep to unearth the treasure.
The treasure, according to Christian Wewezow, is the customer need that you can optimally meet yourself with your individual skills, resources and experience. Because it is always important to remember that the market limits your own growth. The question “What does my customer need?” should therefore always be at the heart of every business plan. The first step is to understand when and why coaches are booked.
If you would like to find out more, you can now read the full article on the website of the Zentrum für interdisziplinäres Coaching.